Rowman & Littlefield Publishers
Pages: 192
•
Trim: 6 x 9
978-0-7425-2962-5 • Paperback • October 2004 • $49.00 • (£38.00)
Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.
Chapter 1 Introduction
Chapter 2 1 Design and the Advertising Process
Chapter 3 2 The Main Ingredient to Great Design
Chapter 4 3 The Many Stages of Design
Chapter 5 4 The Page, Problems, and Solutions
Chapter 6 5 What I Need to Know About Type
Chapter 7 6 Newspaper: What's the Big Design Deal?
Chapter 8 7 A Look at Each Element as a Design Element
Chapter 9 8 Putting the Pieces in Place
Chapter 10 9 Let's Give It a Try
Chapter 11 10 Magazine: What's the Big Design Deal?
Chapter 12 11 A Look at Each Component as a Design Element
Chapter 13 12 Putting the Pieces in Place
Chapter 14 13 Digital Prepress
Chapter 15 14 Let's Give It a Try
Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones is an easy to read, stripped down, in-your-face 'how to' design book.
— Quill and Scroll
Robyn Blakeman promises the 'bare bones' of print design . . . and that's exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads.
— Fred Beard, Gaylord College of Journalism and Mass Communication, University of Oklahoma
—A handy, brief, and practical guide to designing effective newspaper and magazine ads.
—Filled with illustrations, including sample layout styles and ads by students.
—Simplifies the design process for students, beginners, and non-designers and offers alternative design options for more advanced designers.
—Explores techniques for developing a good idea and breaks down the steps involved in the creative process.
—Shows the inevitable problems that come with working in print and how to solve them.