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Unsettling America

The Uses of Indianness in the 21st Century

C. Richard King

Unsettling America explores the cultural politics of Indianness in the 21st century. It concerns itself with representations of Native Americans in popular culture, the news media, and political debate and the ways in which American Indians have interpreted, challenged, and reworked key ideas about them. It examines the means and meanings of competing uses and understandings of Indianness, unraveling their significance for broader understandings of race and racism, sovereignty and self-determination, and the possibilities of decolonization. To this end, it takes up four themes:
  • false claims about or on Indianness, that is, distortions, or ongoing stereotyping;
  • claiming Indianness to advance the culture wars, or how indigenous peoples have figured in post-9/11 political debates;
  • making claims through metaphors and juxtaposition, or the use of analogy to advance political movements or enhance social visibility; and
  • reclamations, or exertion of cultural sovereignty.
  • Details
  • Details
  • Author
  • Author
  • TOC
  • TOC
  • Reviews
  • Reviews
  • Features
  • Features
Rowman & Littlefield Publishers
Pages: 164 • Trim: 6¼ x 9⅜
978-1-4422-1667-9 • Hardback • April 2013 • $113.00 • (£87.00)
978-1-4422-1668-6 • Paperback • May 2015 • $45.00 • (£35.00)
Subjects: Social Science / Ethnic Studies / Native American Studies, Social Science / Ethnic Studies / General, Social Science / Minority Studies, Social Science / Discrimination & Race Relations
C. Richard King is a professor in the Department of Critical Culture, Gender, and Race Studies at Washington State University. He is one of the leading scholars of contemporary American Indian Studies, and he also studies race and ethnicity more broadly. A past president of the Society for the Sociology of Sport, he serves on the editorial board for several journals, including Ethnicity and Race in a Changing World, Journal of Popular Culture, and Society of Sport Journal. King is the author/editor of a number of books, including Team Spirits: The Native American Mascot Controversy (2001, a CHOICE 2001 Outstanding Academic Title), Native Americans in Sports (2003), Animating Difference (Rowman & Littlefield 2010), and The Native American Mascot Controversy: A Handbook (Scarecrow 2010).
How Indianness Matters Now: An Introduction

I. Old Battles
1. George Bush May Not Like Black People, But No One Gives a Damn About
Indigenous Peoples: Visibility and Indianness after the Hurricanes
2. Embattled Images in the Marketplace: Commodity Racism, Media Literacy, and Struggles over Indianness

II. Ongoing Wars
3. On Being a Warrior: Race, Gender, and American Indian Imagery in Sport
4. Defending Civilization from the Hostiles: Notes on the Ward Churchill Affair
5. Always Enemy Combatants? The Killing of Osama bin Laden and the Native American Struggle for Humanity

III. New Fronts
6. Borrowing Power: Racial Metaphors and the Struggle Against American Indian Mascots
7. Alter/native Heroes: Native American Books, and the Struggle for Self-Definition
8. De/Scribing Squ*w: Indigenous Women and Imperial Idioms in the United States

Reclaiming Indianness: Notes Toward a Conclusions
This short book explores the persistence of pernicious stereotypes and racial depictions of Native Americans in the twenty-first century in popular culture, advertising, and sports mascots. The author devotes one chapter to the absence of media coverage of Native suffering after Hurricane Katrina and the simultaneous promotion of Mardi Gras 'Indian' tribes of masked African Americans playing Indian. King (ethnic studies, Washington State Univ.) explores marketing campaigns that portray Native Americans as subhuman and savage, and considers the trope of the Indian warrior as a mascot that neoconservatives have appropriated after 9/11 in the war on terror. He examines the peculiar association of enemy combatants—the killing of Osama bin Laden, code named Geronimo EKIA (enemy killed in action), and nineteenth-century Apache resistance. Contemporary Native American intellectuals and activists employ social media, the Internet, and their own media to contest anti-Indianism, debunk stereotypes, and redefine their collective identity and history. King considers these topics in chapters devoted to Native American comic books, the struggle against mascots and place-names, and the use of the pejorative 'squaw' to characterize Indian women. An important consideration of the enduring cultural legacy of white supremacy and settler colonialism, and the strategies of Native resistance. Summing Up: Highly recommended. All levels/libraries.
— Choice Reviews


King demonstrates that racialization and dehumanization of Natives in the United States, based on gender and sexuality, are two daily realities that have yet to be successfully countered. . . .This study is essential for researchers whose work focuses on issues faced and acted upon by Natives, especially those anchored in the post-colonialism paradigm. Furthermore, King’s book is a stimulating example of a scientific answer to misinformed commentators in the media. King’s book is essential reading for any citizen of a country where non-Natives and Natives live with each other. . . .Unsettling America brings its own contribution to a better understanding and communication between settlers and Natives.
— Canadian Journal of Native Studies


Unsettling America would be valuable to any scholar studying media literacy, indigenous rights, representation and appropriation, cultural identity, postcolonialism, decolonization, survivance, or rhetorical sovereignty.
— Journal of American Culture


C. Richard King offers a brilliant example of depth sociology, digging beneath surface realities of Indian mascots and other cultural imagery to deeper white-racist oppression of indigenous Americans, past and present. Stealing lands and killing indigenous peoples has long been accompanied with fictional–Indian framing buttressing Euro-Americans’ racial identity and historical rationalizations. King shows, well, how Native Americans’ counter-framing and resistance projects assertively seek to reclaim indigenous images, cultures, and lands away from continuing white-racist oppression.
— Joe R. Feagin, Texas A&M University


Once again C. Richard King has created a timely and urgently needed book. Unsettling America reflects on the persistence of representations of American Indians in media and popular culture that must be brought into the light and ultimately changed. This well-written and insightful book should be required reading in ethics, media and communication, and ethnic studies courses.
— Debra Merskin, University of Oregon


In this volume C. Richard King offers an incisive analysis of contemporary struggles over “Indian” imagery, exploring examples that range from advertising to sports arenas to the battlefield, from place names to video games to comic books. This theoretically sophisticated yet accessible book explains why struggles over terms, such as “squaw” and depictions of “redskins,” continue to matter in the twenty-first century. It is a timely and important contribution to the multidisciplinary literature on the cultural politics of Indianness.
— Pauline Turner Strong, associate professor, University of Texas at Austin; author of American Indians and the American Imaginary


Unsettling America introduces readers to the myriad ways old traditions of Indian erasure and Indian stereotyping persist into the twenty-first century and manifest in new forms. As important, it highlights the sophisticated Native critiques and activist responses these colonial discourses provoke.
— Chadwick Allen, professor of English, coordinator for the American Indian Studies Program, Ohio State University


Looks at ongoing stereotypes of Native Americans in popular culture, and the reasons behind these stereotypes

Examines how Native Americans are represented in culture ranging from video games and comics to advertising and sports arenas

Critiques the absence of media coverage for Native American disasters, such as the impact of Hurricane Katrina on native communities, even as the media promoted native “tribes” in Mardi Gras

Highlights sophisticated Native American responses and resistance to persistent stereotyping

Illustrates the ongoing impact of systemic racism, as well as responses to it

8/23/22, Choice: This book was highlighted as a seminal text on leisure, recreation, and wellness.

Link: https://www.choice360.org/tie-post/leisure-studies-resources-through-a-deia-lens-summer-2022-edition/



Unsettling America

The Uses of Indianness in the 21st Century

Cover Image
Hardback
Paperback
Summary
Summary
  • Unsettling America explores the cultural politics of Indianness in the 21st century. It concerns itself with representations of Native Americans in popular culture, the news media, and political debate and the ways in which American Indians have interpreted, challenged, and reworked key ideas about them. It examines the means and meanings of competing uses and understandings of Indianness, unraveling their significance for broader understandings of race and racism, sovereignty and self-determination, and the possibilities of decolonization. To this end, it takes up four themes:
    • false claims about or on Indianness, that is, distortions, or ongoing stereotyping;
    • claiming Indianness to advance the culture wars, or how indigenous peoples have figured in post-9/11 political debates;
    • making claims through metaphors and juxtaposition, or the use of analogy to advance political movements or enhance social visibility; and
    • reclamations, or exertion of cultural sovereignty.
Details
Details
  • Rowman & Littlefield Publishers
    Pages: 164 • Trim: 6¼ x 9⅜
    978-1-4422-1667-9 • Hardback • April 2013 • $113.00 • (£87.00)
    978-1-4422-1668-6 • Paperback • May 2015 • $45.00 • (£35.00)
    Subjects: Social Science / Ethnic Studies / Native American Studies, Social Science / Ethnic Studies / General, Social Science / Minority Studies, Social Science / Discrimination & Race Relations
Author
Author
  • C. Richard King is a professor in the Department of Critical Culture, Gender, and Race Studies at Washington State University. He is one of the leading scholars of contemporary American Indian Studies, and he also studies race and ethnicity more broadly. A past president of the Society for the Sociology of Sport, he serves on the editorial board for several journals, including Ethnicity and Race in a Changing World, Journal of Popular Culture, and Society of Sport Journal. King is the author/editor of a number of books, including Team Spirits: The Native American Mascot Controversy (2001, a CHOICE 2001 Outstanding Academic Title), Native Americans in Sports (2003), Animating Difference (Rowman & Littlefield 2010), and The Native American Mascot Controversy: A Handbook (Scarecrow 2010).
Table of Contents
Table of Contents
  • How Indianness Matters Now: An Introduction

    I. Old Battles
    1. George Bush May Not Like Black People, But No One Gives a Damn About
    Indigenous Peoples: Visibility and Indianness after the Hurricanes
    2. Embattled Images in the Marketplace: Commodity Racism, Media Literacy, and Struggles over Indianness

    II. Ongoing Wars
    3. On Being a Warrior: Race, Gender, and American Indian Imagery in Sport
    4. Defending Civilization from the Hostiles: Notes on the Ward Churchill Affair
    5. Always Enemy Combatants? The Killing of Osama bin Laden and the Native American Struggle for Humanity

    III. New Fronts
    6. Borrowing Power: Racial Metaphors and the Struggle Against American Indian Mascots
    7. Alter/native Heroes: Native American Books, and the Struggle for Self-Definition
    8. De/Scribing Squ*w: Indigenous Women and Imperial Idioms in the United States

    Reclaiming Indianness: Notes Toward a Conclusions
Reviews
Reviews
  • This short book explores the persistence of pernicious stereotypes and racial depictions of Native Americans in the twenty-first century in popular culture, advertising, and sports mascots. The author devotes one chapter to the absence of media coverage of Native suffering after Hurricane Katrina and the simultaneous promotion of Mardi Gras 'Indian' tribes of masked African Americans playing Indian. King (ethnic studies, Washington State Univ.) explores marketing campaigns that portray Native Americans as subhuman and savage, and considers the trope of the Indian warrior as a mascot that neoconservatives have appropriated after 9/11 in the war on terror. He examines the peculiar association of enemy combatants—the killing of Osama bin Laden, code named Geronimo EKIA (enemy killed in action), and nineteenth-century Apache resistance. Contemporary Native American intellectuals and activists employ social media, the Internet, and their own media to contest anti-Indianism, debunk stereotypes, and redefine their collective identity and history. King considers these topics in chapters devoted to Native American comic books, the struggle against mascots and place-names, and the use of the pejorative 'squaw' to characterize Indian women. An important consideration of the enduring cultural legacy of white supremacy and settler colonialism, and the strategies of Native resistance. Summing Up: Highly recommended. All levels/libraries.
    — Choice Reviews


    King demonstrates that racialization and dehumanization of Natives in the United States, based on gender and sexuality, are two daily realities that have yet to be successfully countered. . . .This study is essential for researchers whose work focuses on issues faced and acted upon by Natives, especially those anchored in the post-colonialism paradigm. Furthermore, King’s book is a stimulating example of a scientific answer to misinformed commentators in the media. King’s book is essential reading for any citizen of a country where non-Natives and Natives live with each other. . . .Unsettling America brings its own contribution to a better understanding and communication between settlers and Natives.
    — Canadian Journal of Native Studies


    Unsettling America would be valuable to any scholar studying media literacy, indigenous rights, representation and appropriation, cultural identity, postcolonialism, decolonization, survivance, or rhetorical sovereignty.
    — Journal of American Culture


    C. Richard King offers a brilliant example of depth sociology, digging beneath surface realities of Indian mascots and other cultural imagery to deeper white-racist oppression of indigenous Americans, past and present. Stealing lands and killing indigenous peoples has long been accompanied with fictional–Indian framing buttressing Euro-Americans’ racial identity and historical rationalizations. King shows, well, how Native Americans’ counter-framing and resistance projects assertively seek to reclaim indigenous images, cultures, and lands away from continuing white-racist oppression.
    — Joe R. Feagin, Texas A&M University


    Once again C. Richard King has created a timely and urgently needed book. Unsettling America reflects on the persistence of representations of American Indians in media and popular culture that must be brought into the light and ultimately changed. This well-written and insightful book should be required reading in ethics, media and communication, and ethnic studies courses.
    — Debra Merskin, University of Oregon


    In this volume C. Richard King offers an incisive analysis of contemporary struggles over “Indian” imagery, exploring examples that range from advertising to sports arenas to the battlefield, from place names to video games to comic books. This theoretically sophisticated yet accessible book explains why struggles over terms, such as “squaw” and depictions of “redskins,” continue to matter in the twenty-first century. It is a timely and important contribution to the multidisciplinary literature on the cultural politics of Indianness.
    — Pauline Turner Strong, associate professor, University of Texas at Austin; author of American Indians and the American Imaginary


    Unsettling America introduces readers to the myriad ways old traditions of Indian erasure and Indian stereotyping persist into the twenty-first century and manifest in new forms. As important, it highlights the sophisticated Native critiques and activist responses these colonial discourses provoke.
    — Chadwick Allen, professor of English, coordinator for the American Indian Studies Program, Ohio State University


Features
Features
  • Looks at ongoing stereotypes of Native Americans in popular culture, and the reasons behind these stereotypes

    Examines how Native Americans are represented in culture ranging from video games and comics to advertising and sports arenas

    Critiques the absence of media coverage for Native American disasters, such as the impact of Hurricane Katrina on native communities, even as the media promoted native “tribes” in Mardi Gras

    Highlights sophisticated Native American responses and resistance to persistent stereotyping

    Illustrates the ongoing impact of systemic racism, as well as responses to it

    8/23/22, Choice: This book was highlighted as a seminal text on leisure, recreation, and wellness.

    Link: https://www.choice360.org/tie-post/leisure-studies-resources-through-a-deia-lens-summer-2022-edition/



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