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Rhetorical Criticism

Perspectives in Action, Third Edition

Edited by Jim A. Kuypers

Covering a broad range of rhetorical perspectives, Rhetorical Criticism: Perspectives in Action, third edition presents a well-grounded introduction to the basics of rhetorical criticism and theory in an accessible manner for advanced undergraduate courses and introductory graduate courses.

Throughout the text, sample essays written by noted experts in the field provide students with models for writing their own criticisms. In addition to covering traditional modes of rhetorical criticism, the book introduces less commonly discussed rhetorical perspectives as well as orientations toward performing criticisms including close-textual analysis, critical approaches, and analysis of visual and digital rhetoric.

The third edition includes the following features:

  • New chapters on visual rhetoric and digital rhetoric
  • Potentials and Pitfalls sections analyzing individual perspectives
  • Activities and discussion questions in each chapter
  • Glossary of important terms
  • Details
  • Details
  • Author
  • Author
  • TOC
  • TOC
  • Reviews
  • Reviews
Rowman & Littlefield Publishers
Pages: 408 • Trim: 7½ x 10½
978-1-5381-3813-7 • Hardback • July 2021 • $139.00 • (£107.00)
978-1-5381-3814-4 • Paperback • July 2021 • $65.00 • (£50.00)
978-1-5381-3815-1 • eBook • July 2021 • $61.50 • (£47.00)
Subjects: Language Arts & Disciplines / Communication Studies, Language Arts & Disciplines / Rhetoric
Courses: Communication; Speech Communication; Argumentation & Debate/Forensics, Communication; Speech Communication; Public Speaking, Communication; Speech Communication; Visual Rhetoric, Communication; Speech Communication; Special Topics

Jim A. Kuypers is professor of communication at Virginia Tech. His many publications include Twentieth Century Roots of Rhetorical Studies, Bush’s War, and Partisan Journalism (a CHOICE Outstanding Academic Title). He has been honored with the American Communication Association’s Outstanding Contribution to Communication Scholarship Award, the Southern States Communication Association’s Janice Hocker Rushing Early Career Research Award, and Dartmouth College’s Distinguished Lecturer Award.

Preface

1. Essential Elements of Rhetorical Criticism: The Big Picture

Jim A. Kuypers

OVERVIEW OF RHETORICAL CRITICISM

2. What is Rhetoric?

Jim A. Kuypers and Andrew King

3. What is Rhetorical Criticism?

Jim A. Kuypers

4. Understanding Rhetorical Situations

Marilyn Young and Kathleen Farrell

5. Generic Elements in Rhetoric

Bill Benoit and Mark Glantz

PERSPECTIVES ON CRITICISM

6. The Traditional Perspective

Forbes I. Hill

7. Close Textual Analysis: Approaches and Applications

Stephen H. Browne

8. Criticism of Metaphor

John W. Jordan

9. The Narrative Perspective

Robert C. Rowland

10. Dramatism and Kenneth Burke’s Pentadic Criticism

Ryan Erik McGeough and Andrew King

11. Feminist Criticism

Donna Marie Nudd and Kristina Schriver Whalen

12. Ideographical Criticism

Ronald Lee and Adam Blood

EXPANDING OUR CRITICAL HORIZONS

13. Eclectic Rhetorical Criticism: Combining Perspectives for Insights

Jim A. Kuypers

14. Criticism of Visual Rhetoric

Natalia Mielczarek

15. Criticism of Popular Culture and Social Media

Kristen HoerlandZoe Farquhar

16. Criticism of Digital Rhetoric

Michelle G. Gibbons

17. Critical Rhetoric: An Orientation Toward Criticism

Raymie McKerrow

Appendix A. Writing Criticism: Getting Started

Appendix B. Additional Rhetorical Perspectives

Appendix C. Glossary of Terms

Appendix D. “On Objectivity and Politics in Criticism,” Edwin Black

Biographical Sketches of Authors

The third edition of Rhetorical Criticism: Perspectives in Action includes new chapters on visual and digital rhetoric while retaining its broad coverage of more traditional perspectives. Sophisticated yet accessible, it remains the best textbook for advanced undergraduate courses in the field and should be required reading for new graduate students.


— J. Michael Hogan, Edwin Erle Sparks Professor Emeritus of Rhetoric, Penn State


One of the strengths of Kuypers’s text is that he recognizes the role of both creativity and limitations in rhetorical criticism. While this can be confusing for students, this book offers more applications and translations of theory than most other textbooks. The example essays, top picks, and glossary from the previous edition were helpful. New additions in the form of discussion questions and activities for students are welcome and will help student further their understanding of rhetorical theory.


— Samantha Senda-Cook, Associate Professor and Associate Chair, Communication Studies, Creighton University


This book will not only enhance students’ understanding of rhetoric and improve their skills in analytical writing, but it also — and perhaps most importantly — will foster their creativity. New sections on visual and digital rhetoric encourage students to explore further dimensions of the personal, political, and humanizing art of rhetorical criticism.


— Robert E. Terrill, Indiana University, Bloomington


Rhetorical Criticism

Perspectives in Action, Third Edition

Cover Image
Hardback
Paperback
eBook
Summary
Summary
  • Covering a broad range of rhetorical perspectives, Rhetorical Criticism: Perspectives in Action, third edition presents a well-grounded introduction to the basics of rhetorical criticism and theory in an accessible manner for advanced undergraduate courses and introductory graduate courses.

    Throughout the text, sample essays written by noted experts in the field provide students with models for writing their own criticisms. In addition to covering traditional modes of rhetorical criticism, the book introduces less commonly discussed rhetorical perspectives as well as orientations toward performing criticisms including close-textual analysis, critical approaches, and analysis of visual and digital rhetoric.

    The third edition includes the following features:

    • New chapters on visual rhetoric and digital rhetoric
    • Potentials and Pitfalls sections analyzing individual perspectives
    • Activities and discussion questions in each chapter
    • Glossary of important terms
Details
Details
  • Rowman & Littlefield Publishers
    Pages: 408 • Trim: 7½ x 10½
    978-1-5381-3813-7 • Hardback • July 2021 • $139.00 • (£107.00)
    978-1-5381-3814-4 • Paperback • July 2021 • $65.00 • (£50.00)
    978-1-5381-3815-1 • eBook • July 2021 • $61.50 • (£47.00)
    Subjects: Language Arts & Disciplines / Communication Studies, Language Arts & Disciplines / Rhetoric
    Courses: Communication; Speech Communication; Argumentation & Debate/Forensics, Communication; Speech Communication; Public Speaking, Communication; Speech Communication; Visual Rhetoric, Communication; Speech Communication; Special Topics
Author
Author
  • Jim A. Kuypers is professor of communication at Virginia Tech. His many publications include Twentieth Century Roots of Rhetorical Studies, Bush’s War, and Partisan Journalism (a CHOICE Outstanding Academic Title). He has been honored with the American Communication Association’s Outstanding Contribution to Communication Scholarship Award, the Southern States Communication Association’s Janice Hocker Rushing Early Career Research Award, and Dartmouth College’s Distinguished Lecturer Award.

Table of Contents
Table of Contents
  • Preface

    1. Essential Elements of Rhetorical Criticism: The Big Picture

    Jim A. Kuypers

    OVERVIEW OF RHETORICAL CRITICISM

    2. What is Rhetoric?

    Jim A. Kuypers and Andrew King

    3. What is Rhetorical Criticism?

    Jim A. Kuypers

    4. Understanding Rhetorical Situations

    Marilyn Young and Kathleen Farrell

    5. Generic Elements in Rhetoric

    Bill Benoit and Mark Glantz

    PERSPECTIVES ON CRITICISM

    6. The Traditional Perspective

    Forbes I. Hill

    7. Close Textual Analysis: Approaches and Applications

    Stephen H. Browne

    8. Criticism of Metaphor

    John W. Jordan

    9. The Narrative Perspective

    Robert C. Rowland

    10. Dramatism and Kenneth Burke’s Pentadic Criticism

    Ryan Erik McGeough and Andrew King

    11. Feminist Criticism

    Donna Marie Nudd and Kristina Schriver Whalen

    12. Ideographical Criticism

    Ronald Lee and Adam Blood

    EXPANDING OUR CRITICAL HORIZONS

    13. Eclectic Rhetorical Criticism: Combining Perspectives for Insights

    Jim A. Kuypers

    14. Criticism of Visual Rhetoric

    Natalia Mielczarek

    15. Criticism of Popular Culture and Social Media

    Kristen HoerlandZoe Farquhar

    16. Criticism of Digital Rhetoric

    Michelle G. Gibbons

    17. Critical Rhetoric: An Orientation Toward Criticism

    Raymie McKerrow

    Appendix A. Writing Criticism: Getting Started

    Appendix B. Additional Rhetorical Perspectives

    Appendix C. Glossary of Terms

    Appendix D. “On Objectivity and Politics in Criticism,” Edwin Black

    Biographical Sketches of Authors

Reviews
Reviews
  • The third edition of Rhetorical Criticism: Perspectives in Action includes new chapters on visual and digital rhetoric while retaining its broad coverage of more traditional perspectives. Sophisticated yet accessible, it remains the best textbook for advanced undergraduate courses in the field and should be required reading for new graduate students.


    — J. Michael Hogan, Edwin Erle Sparks Professor Emeritus of Rhetoric, Penn State


    One of the strengths of Kuypers’s text is that he recognizes the role of both creativity and limitations in rhetorical criticism. While this can be confusing for students, this book offers more applications and translations of theory than most other textbooks. The example essays, top picks, and glossary from the previous edition were helpful. New additions in the form of discussion questions and activities for students are welcome and will help student further their understanding of rhetorical theory.


    — Samantha Senda-Cook, Associate Professor and Associate Chair, Communication Studies, Creighton University


    This book will not only enhance students’ understanding of rhetoric and improve their skills in analytical writing, but it also — and perhaps most importantly — will foster their creativity. New sections on visual and digital rhetoric encourage students to explore further dimensions of the personal, political, and humanizing art of rhetorical criticism.


    — Robert E. Terrill, Indiana University, Bloomington


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