Social Media and Society

An Introduction to the Mass Media Landscape, Second Edition

Regina Luttrell and Adrienne A. Wallace

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Rowman & Littlefield Publishers

Pages: 280 • Trim: 7¼ x 10¼

978-1-5381-8012-9 • Hardback • July 2024 • $150.00 • (£115.00)

978-1-5381-8599-5 • Paperback • July 2024 • $65.00 • (£50.00)

978-1-5381-8600-8 • eBook • July 2024 • $61.50 • (£47.00)

Subjects: Social Science / Media Studies, Business & Economics / E-Commerce / Internet Marketing, Language Arts & Disciplines / Communication Studies

Courses: Communication; Mass Communication; Media & Society/Popular Culture, Communication; Media & Digital Culture, Communication; Mass Communication; Political Communication/Government & Mass Media/Public Opinion

Social Media and Society

An Introduction to the Mass Media Landscape, Second Edition

Hardback

Paperback

eBook

Summary

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Details

Rowman & Littlefield Publishers

Pages: 280 • Trim: 7¼ x 10¼

978-1-5381-8012-9 • Hardback • July 2024 • $150.00 • (£115.00)

978-1-5381-8599-5 • Paperback • July 2024 • $65.00 • (£50.00)

978-1-5381-8600-8 • eBook • July 2024 • $61.50 • (£47.00)

Subjects: Social Science / Media Studies, Business & Economics / E-Commerce / Internet Marketing, Language Arts & Disciplines / Communication Studies

Courses: Communication; Mass Communication; Media & Society/Popular Culture, Communication; Media & Digital Culture, Communication; Mass Communication; Political Communication/Government & Mass Media/Public Opinion

Author

Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles.
Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

Table of Contents

Preface
Acknowledgments
About the Authors
Part I: Social Media Defined, Distinguished, and Delineated
1. Mass Media to Niche Media
2. The Framework of Social Media
3. Law, Ethics, and Responsibility
4. Societal Impacts of Social Media
Part 2: Communication Contexts for Social Media
5. The Impact of Artificial Intelligence
6. Measuring Social Media
7. Business and Strategic Communications
8. Crisis Communication
9. Political and Civic Communication
10. Entertainment and Sports Media
11. Health Communications
Part 3: Making the Most of Social Media
12. Keeping Up with Social Media
Glossary

Reviews

If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit.

— Tiffany R. Wang, University of Montevallo

This clear and approachable book starts from the ground up to explain social media in a way that any student can understand. The second edition adds essential new content on AI, as well as ethics and diversity.

— Margaret Murray, University of Michigan-Dearborn

New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues such as AI. I highly recommend this book.

— Mark Congdon Jr., Sacred Heart University

Features

- New Chapter 5 "The Impact of Artificial Intelligence" explores the emergence and impact of AI, AR, ML, and IR technologies and the benefits and concerns they present for society.
- In Theory Boxes attach theoretical concepts to practice and engage students with a final Think About It question.
- Relational/Societal/Self Boxes offer unifying perspectives to help provide students with a greater understanding of how technology, culture, democracy, economy, and audience fragmentation interact. Each box ends with one or more Think About It questions.
- Ethical Spotlight Boxes reveal ethical dilemmas to get students asking about what’s right and wrong and who gets to decide within the social media landscape. Ethics discussions foster critical reflection on key concepts, encouraging students to engage thoughtfully with the material.
- IDEA: Inclusion, Diversity, Equity, and Accessibility Boxes present insightful perspectives, stories, and critical considerations to enhance students' understanding of diverse experiences and promote inclusivity in the learning journey.
- Chapters end with Chapter Wrap-Up, Critical Thinking Questions, Engage and Explore Activity, and Key Concepts.
- Online ancillaries include an instructor’s manual, chapter tests, lecture slides, and additional classroom exercises.

Resources

FOR PROFESSORS
Ancillary Materials are available for this title. For access to these professor use only materials, please Sign-In if you are a registered user, or Register then email us at textbooks@rowman.com
Instructor's Manual. For each chapter, this valuable resource provides a variety of tools such as lecture outlines, student learning objectives, discussion questions, and other resources to simplify classroom preparation.

Test Bank. The Test Bank includes a variety of test questions and is available in either Word or PDF formats. For every chapter in the text, the Test Bank includes a complete test with a variety of question types, including multiple choice, true false, and essay formats.

To use our Test Bank in Word or PDF, please Sign-In if you are a registered user, or Register then email us at textbooks@rowman.com

Lecture Notes. The Lecture Notes provide the tables and figures from the text.