This edited volume explores the various and unique motivations driving the rapidly-growing esports industry, which attracts attention and financial investment from major sponsors, athletic organizations, and entertainment values. Contributors draw on a variety of perspectives and theoretical vantage points to examine the multitude of traditions, cultures, expectations, and rituals that different stakeholders factor into their motivation to play and watch esports. Scholars of media studies, game studies, communication, entertainment, and digital communities will find this volume of particular interest.