In this book, Ben Voth argues that the centennial of the modern presidency embodied in the rhetoric of presidents Wilson, Harding and Coolidge provides an opportunity to re-examine our conventional understanding of U.S. presidents and presidential rankings. In particular, this book focuses on Wilson, Harding, and Coolidge’s rhetoric surrounding women’s suffrage and the political treatment of Black Americans. Voth demonstrates that ideological considerations elevated Wilson too high in presidential rankings and sabotaged Harding to an unwarranted ethical floor. Scholars of communication, rhetoric, and American history will find this book of particular interest.