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Social Media and Gender in Africa

Discourses on Power and Politics of Everyday Life

Edited by Shepherd Mpofu and Kealeboga Aiseng - Contributions by Ogungbemi Akinola; Priscilla Boshoff; Sabieha Chayya; Lorenzo Dalvit; Memory Pamella Kadau; Khatija Bibi Khan; Matlala Rachel Mahlatji; Pamela Mamogobo; Dimakatso Mashala; Parkie Mbozi; Sibongile Mpofu; Samukezi Mrubula-Ngwenya; Protus Murunga; Josephat Mutangadura; Nonhlanhla Ndlovu; Vhonani Neluvhalani-Caquece; Mxolisi Welcome Ngwenya; Jason Olivier; Motlalepula Rakubu; Sebolawe Tladi and Nombulelo Tholithemba Shange

The images of men, women, and individuals across the gender spectrum on African social media platforms are socially, culturally, and politically embedded with ideologies that continue to shape our understandings of gender. Social Media and Gender in Africa: Discourses on Power and Politics of Everyday Life explores gender debates expressed through social media and the political, social, and cultural discourses surrounding them. The book addresses issues of gender-based violence, gender in political and economic spaces, gender activism, challenges faced in the LGBTQIA+ community, and gender harassment. It looks at how gender issues such as misogyny, gender-based violence, and sexism on African social media are products of African political, social, and cultural conundrums. It is through these platforms that sexual and gender identities are being freely expressed, political expressions are made without fear or favor, and political participation is achieved. Organized into four thematic parts, Shepherd Mpofu, Kealeboga Aiseng, and the contributors use case studies from countries such as Kenya, South Africa, Nigeria, and Zimbabwe to engage in further discussions on gender on African social media.

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  • Details
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  • Author
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  • TOC
  • Reviews
  • Reviews
Lexington Books
Pages: 328 • Trim: 6½ x 9¼
978-1-66694-802-8 • Hardback • October 2024 • $130.00 • (£100.00)
Series: Gender and Sexuality in Africa and the Diaspora
Subjects: Political Science / World / African, Social Science / Gender Studies, Social Science / Media Studies

Shepherd Mpofu is professor of media and communication at the University of South Africa.

Kealeboga Aiseng is senior lecturer of journalism and media studies at Rhodes University, Makhanda.

Introduction by Shepherd Mpofu and Kealeboga Aiseng

Part I: Social Media and Gender Discourses

Chapter 1: “I Will Submit until I Die”: Negotiating Femininities on a Zimbabwean Baking and Cooking Facebook Group by Nonhlanhla Ndlovu

Chapter 2: Gender Walls: Social Media Debates, Power, and Cancel Culture by Shepherd Mpofu

Chapter 3: Effectiveness of Social Media in Opening up Spaces for Women Leaders’ Career Progression: The Case of Zambia by Parkie Mbozi

Part II: Gender and Political Participation

Chapter 4: The Role of Social Media in Applied Theatre as Panacea for Gender Based Violence in South Africa by Ogungbemi Akinola and Samukezi Mrubula-Ngwenya

Chapter 5: Online Misogyny and Gendered Disinformation: Examining the Online Political Landscape in Days Leading to the Kenyan General Elections by Protus Murunga

Chapter 6: Gender, Elections, and Political Participation in the Age of Social Media in Zimbabwe by Memory Pamella Kadau

Chapter 7: A Legal Perspective on Exposing Women’s Intimate Images Online ‘Revenge Porn’ to Score Political Points by Sabieha Chayya, Motlalepula Rakubu, Vhonani Neluvhalani-Caquece, and Sebolawe Tladi

Part III: Violence and Identities

Chapter 8: In This ‘House’ We Speak and Are Listened To! Twitter as Memorial Archives for Gender-Based Violence by Sibongile Mpofu

Chapter 9: Murders of Gay Men in South Africa: An Analysis of #Justicefor… Hashtags by Priscilla Boshoff, Jason Olivier, and Lorenzo Dalvit

Chapter 10: The Struggle to Be Human in the Rural Context of South Africa: Experiences and Complexities of LGBTIQA+ as They Use Social Media and Adapt to Living with Diverse Sexual Orientation by Mxolisi Welcome Ngwenya, Dimakatso Mashala, Matlala Rachel Mahlatji, and Pamela Mafenngwe Mamogobo

Part IV: Representation, Identity, and Performance

Chapter 11: Women and Self-Representation in South Africa’s Twitter by Kealeboga Aiseng

Chapter 12: Social Media as The International Court of (Virtual) Justice: Babes Wodumo Trolled during The Funeral of Her Husband by Khatija Bibi Khan and Josephat Mutangadura

Chapter 13: The Tinderisation of Love: A Threat to Love as A Revolutionary Rebellion by Nombulelo Tholithemba Shange

About the Editors and Contributors

Social Media and Gender in Africa explores the complex interplay between gender, power, and politics in African social media, highlighting everydayness of struggles and forms of resistance. By bringing together a distinguished group of scholars from various disciplines, this book makes a significant contribution to the field of African media studies and offers invaluable perspectives on the role of technology in shaping gender relations and everyday politics on the continent.


— Gibson Ncube, Stellenbosch University


Social Media and Gender in Africa

Discourses on Power and Politics of Everyday Life

Cover Image
Hardback
Summary
Summary
  • The images of men, women, and individuals across the gender spectrum on African social media platforms are socially, culturally, and politically embedded with ideologies that continue to shape our understandings of gender. Social Media and Gender in Africa: Discourses on Power and Politics of Everyday Life explores gender debates expressed through social media and the political, social, and cultural discourses surrounding them. The book addresses issues of gender-based violence, gender in political and economic spaces, gender activism, challenges faced in the LGBTQIA+ community, and gender harassment. It looks at how gender issues such as misogyny, gender-based violence, and sexism on African social media are products of African political, social, and cultural conundrums. It is through these platforms that sexual and gender identities are being freely expressed, political expressions are made without fear or favor, and political participation is achieved. Organized into four thematic parts, Shepherd Mpofu, Kealeboga Aiseng, and the contributors use case studies from countries such as Kenya, South Africa, Nigeria, and Zimbabwe to engage in further discussions on gender on African social media.

Details
Details
  • Lexington Books
    Pages: 328 • Trim: 6½ x 9¼
    978-1-66694-802-8 • Hardback • October 2024 • $130.00 • (£100.00)
    Series: Gender and Sexuality in Africa and the Diaspora
    Subjects: Political Science / World / African, Social Science / Gender Studies, Social Science / Media Studies
Author
Author
  • Shepherd Mpofu is professor of media and communication at the University of South Africa.

    Kealeboga Aiseng is senior lecturer of journalism and media studies at Rhodes University, Makhanda.

Table of Contents
Table of Contents
  • Introduction by Shepherd Mpofu and Kealeboga Aiseng

    Part I: Social Media and Gender Discourses

    Chapter 1: “I Will Submit until I Die”: Negotiating Femininities on a Zimbabwean Baking and Cooking Facebook Group by Nonhlanhla Ndlovu

    Chapter 2: Gender Walls: Social Media Debates, Power, and Cancel Culture by Shepherd Mpofu

    Chapter 3: Effectiveness of Social Media in Opening up Spaces for Women Leaders’ Career Progression: The Case of Zambia by Parkie Mbozi

    Part II: Gender and Political Participation

    Chapter 4: The Role of Social Media in Applied Theatre as Panacea for Gender Based Violence in South Africa by Ogungbemi Akinola and Samukezi Mrubula-Ngwenya

    Chapter 5: Online Misogyny and Gendered Disinformation: Examining the Online Political Landscape in Days Leading to the Kenyan General Elections by Protus Murunga

    Chapter 6: Gender, Elections, and Political Participation in the Age of Social Media in Zimbabwe by Memory Pamella Kadau

    Chapter 7: A Legal Perspective on Exposing Women’s Intimate Images Online ‘Revenge Porn’ to Score Political Points by Sabieha Chayya, Motlalepula Rakubu, Vhonani Neluvhalani-Caquece, and Sebolawe Tladi

    Part III: Violence and Identities

    Chapter 8: In This ‘House’ We Speak and Are Listened To! Twitter as Memorial Archives for Gender-Based Violence by Sibongile Mpofu

    Chapter 9: Murders of Gay Men in South Africa: An Analysis of #Justicefor… Hashtags by Priscilla Boshoff, Jason Olivier, and Lorenzo Dalvit

    Chapter 10: The Struggle to Be Human in the Rural Context of South Africa: Experiences and Complexities of LGBTIQA+ as They Use Social Media and Adapt to Living with Diverse Sexual Orientation by Mxolisi Welcome Ngwenya, Dimakatso Mashala, Matlala Rachel Mahlatji, and Pamela Mafenngwe Mamogobo

    Part IV: Representation, Identity, and Performance

    Chapter 11: Women and Self-Representation in South Africa’s Twitter by Kealeboga Aiseng

    Chapter 12: Social Media as The International Court of (Virtual) Justice: Babes Wodumo Trolled during The Funeral of Her Husband by Khatija Bibi Khan and Josephat Mutangadura

    Chapter 13: The Tinderisation of Love: A Threat to Love as A Revolutionary Rebellion by Nombulelo Tholithemba Shange

    About the Editors and Contributors

Reviews
Reviews
  • Social Media and Gender in Africa explores the complex interplay between gender, power, and politics in African social media, highlighting everydayness of struggles and forms of resistance. By bringing together a distinguished group of scholars from various disciplines, this book makes a significant contribution to the field of African media studies and offers invaluable perspectives on the role of technology in shaping gender relations and everyday politics on the continent.


    — Gibson Ncube, Stellenbosch University


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