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Media, Social Movements, and Protest Cultures in Africa

Hashtags, Humor, and Slogans

Edited by Lungile Tshuma; Trust Matsilele; Shepherd Mpofu and Mbongeni Msimanga - Contributions by Kunle Adebajo; Raheemat Adeniran; Lorenzo Dalvit; Temitope Opeyemi Falade; Abit Hoxha; Solomon Kebede; Nkosini A. Khupe; Tânia Machonisse; Blessing Makwambeni; Tawanda Mukurunge; Job Mwaura; Mphathisi Ndlovu; Ruth Karachi Benson Oji and Nyasha Cefas Zimuto

Edited by Lungile Tshuma, Trust Matsilele, Shepherd Mpofu and Mbongeni Msimanga, Media, Social Movements, and Protest Cultures in Africa: Hashtags, Humor, and Slogans provides a rich array of protest cultures in Sub-Saharan Africa, delving into the motivations for protests, how protests are carried out and how those targeted by protests try to undermine the protesting movements. Organized into three parts, this book examines social media and social movements, online protest strategies, and media texts used in various protest movements within Sub-Saharan Africa. The contributors shed light on the brutality of various post-colonial regimes in Africa while also giving the reader hope for the current movements that seek to wrestle their societies from the jaws of autocratic leaders. This book offers a theoretically rich and methodologically diverse engagement of protest cultures in countries like Zimbabwe, Nigeria, and Ethiopia. The wide tapestry of how these protests are formulated and executed speaks to Africa's diversity and dynamism. This book makes an important intellectual contribution on social and political movements and is relevant to policy makers and researchers in the social sciences and digital humanities.

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Lexington Books
Pages: 286 • Trim: 6¼ x 9⅜
978-1-66697-013-5 • Hardback • August 2024 • $120.00 • (£92.00)
Subjects: Political Science / World / African, Social Science / Activism & Social Justice, Language Arts & Disciplines / Journalism, Social Science / Social Movements

Lungile Tshuma is researcher in the Centre for Communication and Culture at the Universidade Catolica Portuguesa.

Trust Matsilele is senior lecturer at Birmingham City University.

Shepherd Mpofu is associate professor of media and communication at the University of South Africa.

Mbongeni Msimanga is postdoctoral fellow at the Johannesburg Institute of Advanced Study.

Introduction: Contesting Africa: A Theoretical Appreciation of Media, Social Movements and Protest Cultures

Lungile Tshuma, Trust Matsilele, Shepherd Mpofu and Mbongeni Msimanga

Part I: Social Media and Social Movements

Chapter 1: Violence as A Decolonizing and (De)humanizing Force, and Social Media(ted) Protests in Africa

Shepherd Mpofu

Chapter 2: Disrupting Patriotic Discourse in Zimbabwe: Reading Evan Mawarire’s #This Flag as Counter-Hegemony

Blessing Makwambeni

Chapter 3: Testing the Illusory Truth Effect: An Analysis of Comments to Nigerian Army’s “fake news” Tweets on Lekki #EndSARS Shootings

Raheemat Adeniran and Kunle Adebajo

Chapter 4: #VoetsekANC: (un)Civil Disobedience as Protest Action in South Africa’s Twittersphere

Trust Matsilele and Blessing Makwambeni

Chapter 5: #EndSARS: The Role of Social Media Influencers in Raising Awareness of Police Brutality in Nigeria

Temitope Opeyemi Falade and Lungile Tshuma

Part II: Online Protest Strategies

Chapter 6: Online Protests and Government Countermeasures in Zimbabwe: A Decolonial Perspective

Tawanda Mukurunge and Lorenzo Dalvit

Chapter 7: #I DON’T PAY HIDDEN DEBTS: An Analysis of Public Integrity Center (CIP) Digital Communication Campaign in Mozambique

Tânia Machonisse

Chapter 8: Of Protests and Satire: Representations of #EndSARS Brutality in Selected Nigerian Hip-Hop Music

Ruth Karachi Benson Oji

Chapter 9: Ironic Activism and Social Justice: A Case Study of Political Satire and Social Media in Zimbabwe

Mbongeni Msimanga

Part III: Media Texts Production

Chapter 10: Protesting for Change: Ethiopia’s Diasporic Media and the Fight for Democracy

Solomon Kebede and Abit Hoxha

Chapter 11: Gukurahundi Memory, Subversive Pleasures, and Protest Cultures in Zimbabwe

Mphathisi Ndlovu and Nkosini A. Khupe

Chapter 12: Theorising Graffiti as a Novel Alternative Public Sphere in Zimbabwe’s Contested Politics

Nyasha Cefas Zimuto

Chapter 13: Publishing as Revolutionary Tools from Pre-Independence to Post-independence Kenya

Job Mwaura

Chapter 14: Photographs, Protest and Memory: A Case of #Blacklivesmatter in South Africa

Lungile Tshuma

About the Editors and Contributors

This wonderfully rich collection of research adds a powerful perspective to the study of media in society as an organic mechanism rather than an instrumental technology, subtly shaping the ways social movements and protest cultures have organized and evolved.


— Mark Deuze, University of Amsterdam


A captivating appraisal of protest movements in Africa edited by Lungile Tshuma, Trust Matsilele, Shepherd Mpofu, and Mbongeni Msimanga, whose knowledge of the continent coupled with unwavering commitment to empiricism has made them some of the leading voices in the field. Anyone researching social movements with a transnational theoretical approach needs to read this book.


— Bruce Mutsvairo, professor, department of media and culture studies, Utrecht University


Media, Social Movements, and Protest Cultures in Africa: Hashtags, Humor, and Slogans is an empirically rich volume, thick in description and illuminating examples of social movements in Africa and their mechanics of protest, ranging from their political instrumentalization of social media to the creative appropriation and use of popular cultural forms, such as music and satire. This book is a commendable addition to scholarship on protest cultures in Africa.


— George Ogola, University of Nottingham


Media, Social Movements, and Protest Cultures in Africa

Hashtags, Humor, and Slogans

Cover Image
Hardback
Summary
Summary
  • Edited by Lungile Tshuma, Trust Matsilele, Shepherd Mpofu and Mbongeni Msimanga, Media, Social Movements, and Protest Cultures in Africa: Hashtags, Humor, and Slogans provides a rich array of protest cultures in Sub-Saharan Africa, delving into the motivations for protests, how protests are carried out and how those targeted by protests try to undermine the protesting movements. Organized into three parts, this book examines social media and social movements, online protest strategies, and media texts used in various protest movements within Sub-Saharan Africa. The contributors shed light on the brutality of various post-colonial regimes in Africa while also giving the reader hope for the current movements that seek to wrestle their societies from the jaws of autocratic leaders. This book offers a theoretically rich and methodologically diverse engagement of protest cultures in countries like Zimbabwe, Nigeria, and Ethiopia. The wide tapestry of how these protests are formulated and executed speaks to Africa's diversity and dynamism. This book makes an important intellectual contribution on social and political movements and is relevant to policy makers and researchers in the social sciences and digital humanities.

Details
Details
  • Lexington Books
    Pages: 286 • Trim: 6¼ x 9⅜
    978-1-66697-013-5 • Hardback • August 2024 • $120.00 • (£92.00)
    Subjects: Political Science / World / African, Social Science / Activism & Social Justice, Language Arts & Disciplines / Journalism, Social Science / Social Movements
Author
Author
  • Lungile Tshuma is researcher in the Centre for Communication and Culture at the Universidade Catolica Portuguesa.

    Trust Matsilele is senior lecturer at Birmingham City University.

    Shepherd Mpofu is associate professor of media and communication at the University of South Africa.

    Mbongeni Msimanga is postdoctoral fellow at the Johannesburg Institute of Advanced Study.

Table of Contents
Table of Contents
  • Introduction: Contesting Africa: A Theoretical Appreciation of Media, Social Movements and Protest Cultures

    Lungile Tshuma, Trust Matsilele, Shepherd Mpofu and Mbongeni Msimanga

    Part I: Social Media and Social Movements

    Chapter 1: Violence as A Decolonizing and (De)humanizing Force, and Social Media(ted) Protests in Africa

    Shepherd Mpofu

    Chapter 2: Disrupting Patriotic Discourse in Zimbabwe: Reading Evan Mawarire’s #This Flag as Counter-Hegemony

    Blessing Makwambeni

    Chapter 3: Testing the Illusory Truth Effect: An Analysis of Comments to Nigerian Army’s “fake news” Tweets on Lekki #EndSARS Shootings

    Raheemat Adeniran and Kunle Adebajo

    Chapter 4: #VoetsekANC: (un)Civil Disobedience as Protest Action in South Africa’s Twittersphere

    Trust Matsilele and Blessing Makwambeni

    Chapter 5: #EndSARS: The Role of Social Media Influencers in Raising Awareness of Police Brutality in Nigeria

    Temitope Opeyemi Falade and Lungile Tshuma

    Part II: Online Protest Strategies

    Chapter 6: Online Protests and Government Countermeasures in Zimbabwe: A Decolonial Perspective

    Tawanda Mukurunge and Lorenzo Dalvit

    Chapter 7: #I DON’T PAY HIDDEN DEBTS: An Analysis of Public Integrity Center (CIP) Digital Communication Campaign in Mozambique

    Tânia Machonisse

    Chapter 8: Of Protests and Satire: Representations of #EndSARS Brutality in Selected Nigerian Hip-Hop Music

    Ruth Karachi Benson Oji

    Chapter 9: Ironic Activism and Social Justice: A Case Study of Political Satire and Social Media in Zimbabwe

    Mbongeni Msimanga

    Part III: Media Texts Production

    Chapter 10: Protesting for Change: Ethiopia’s Diasporic Media and the Fight for Democracy

    Solomon Kebede and Abit Hoxha

    Chapter 11: Gukurahundi Memory, Subversive Pleasures, and Protest Cultures in Zimbabwe

    Mphathisi Ndlovu and Nkosini A. Khupe

    Chapter 12: Theorising Graffiti as a Novel Alternative Public Sphere in Zimbabwe’s Contested Politics

    Nyasha Cefas Zimuto

    Chapter 13: Publishing as Revolutionary Tools from Pre-Independence to Post-independence Kenya

    Job Mwaura

    Chapter 14: Photographs, Protest and Memory: A Case of #Blacklivesmatter in South Africa

    Lungile Tshuma

    About the Editors and Contributors

Reviews
Reviews
  • This wonderfully rich collection of research adds a powerful perspective to the study of media in society as an organic mechanism rather than an instrumental technology, subtly shaping the ways social movements and protest cultures have organized and evolved.


    — Mark Deuze, University of Amsterdam


    A captivating appraisal of protest movements in Africa edited by Lungile Tshuma, Trust Matsilele, Shepherd Mpofu, and Mbongeni Msimanga, whose knowledge of the continent coupled with unwavering commitment to empiricism has made them some of the leading voices in the field. Anyone researching social movements with a transnational theoretical approach needs to read this book.


    — Bruce Mutsvairo, professor, department of media and culture studies, Utrecht University


    Media, Social Movements, and Protest Cultures in Africa: Hashtags, Humor, and Slogans is an empirically rich volume, thick in description and illuminating examples of social movements in Africa and their mechanics of protest, ranging from their political instrumentalization of social media to the creative appropriation and use of popular cultural forms, such as music and satire. This book is a commendable addition to scholarship on protest cultures in Africa.


    — George Ogola, University of Nottingham


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